Beyond Juicery + Eatery Unveils Third Metro Atlanta Location with Grand Opening in Brookhaven, Igniting Further Southeastern Expansion

Brookhaven, GA – Beyond Juicery + Eatery, the rapidly expanding fast-casual concept renowned for its fresh, functional, and flavorful offerings, officially inaugurated its newest establishment in Brookhaven, Georgia, on July 25, 2026. Situated at 4060 Peachtree Rd NE, Suite E, this opening marks a significant milestone as the brand’s third location within the burgeoning metro Atlanta area, underscoring its strategic growth trajectory across the southeastern United States. The grand opening celebration was designed to immerse the local community in the brand’s signature "Beyond Good Vibes," featuring a robust schedule of giveaways, prizes, and opportunities to sample its popular menu items, reinforcing its commitment to community engagement and healthy living.

A Day of Festivities and Community Welcome

The grand opening event on July 25, 2026, was meticulously planned to create an engaging and memorable experience for Brookhaven residents. Festivities commenced with an enticing offer for early arrivals: the first 300 guests in line between 11 a.m. and 2 p.m. received complimentary 20-ounce Classic Smoothies, a core offering that exemplifies the brand’s dedication to fresh ingredients and vibrant flavors. This popular giveaway was complemented by additional incentives, including complimentary branded tumblers for the first 100 guests, encouraging sustainable practices and long-term brand engagement. A particularly sought-after prize was the chance for the first 25 guests to win free smoothies for an entire year, a promotion designed to foster strong customer loyalty from the outset. Beyond these direct giveaways, the event featured interactive "spin-to-win" prizes, allowing attendees to secure various brand merchandise or discounts. Menu tours were also provided, giving new patrons a comprehensive introduction to the diverse range of offerings, from nutrient-packed bowls to fresh wraps and made-to-order juices. Live entertainment further enhanced the celebratory atmosphere, transforming the opening into a community gathering rather than just a commercial launch. These strategic initiatives aimed to not only attract a large crowd but also to cultivate a lasting positive impression, establishing Beyond Juicery + Eatery as a vibrant new addition to Brookhaven’s culinary scene.

Strategic Expansion in the Thriving Atlanta Market

The selection of Brookhaven for Beyond Juicery + Eatery’s third Atlanta-area location is indicative of a calculated expansion strategy targeting dynamic, health-conscious communities within major metropolitan hubs. Atlanta, often referred to as "The Peach State’s" economic engine, boasts a rapidly growing population, a robust economy, and an increasing consumer demand for convenient, healthy food options. The city’s demographic trends reveal a significant segment of residents prioritizing wellness, fitness, and nutritional transparency, making it an ideal market for concepts like Beyond Juicery + Eatery. According to recent market analyses, the fast-casual segment, particularly those focusing on fresh, natural ingredients, continues to outpace traditional quick-service restaurants in growth. Atlanta’s diverse neighborhoods, like Brookhaven, are characterized by a blend of residential areas, corporate offices, and retail centers, ensuring a steady flow of potential customers seeking nutritious meals throughout the day—from breakfast smoothies for commuters to lunch wraps for office workers and post-workout fuel for fitness enthusiasts.

Mijo Alanis, co-founder of Beyond Juicery + Eatery, articulated the brand’s enthusiasm for this expansion, stating, "We’re excited to officially join the Brookhaven community and share what Beyond Juicery + Eatery is all about. Our goal is to offer guests a convenient option they can count on throughout the day, whether they’re stopping in for a quick meal or something on the go." This statement encapsulates the brand’s dual focus on convenience and quality, a critical combination for success in today’s fast-paced consumer landscape. The opening in Brookhaven is not an isolated event but rather a foundational step in a broader regional strategy, with additional growth specifically planned throughout the Atlanta market within the current year, signaling a deeper commitment to establishing a strong foothold in Georgia.

Local Ownership Driving Regional Success

The Brookhaven restaurant is proudly owned and operated by experienced franchise partners Ricky Burch and Ross Hare. Their involvement is instrumental in driving Beyond Juicery + Eatery’s presence across the region, leveraging their local market insights and entrepreneurial drive. Franchisees like Burch and Hare are crucial to the success of any growing brand, as they provide the on-the-ground leadership necessary to adapt national strategies to local tastes and community needs. Their deep understanding of the Atlanta market, combined with their commitment to the Beyond Juicery + Eatery brand ethos, positions this new location for strong performance.

Ricky Burch commented on the significance of this expansion from a franchisee perspective: "Opening our third store in Georgia is an exciting milestone. The support we’ve received from guests has been tremendous, and we’re looking forward to building new relationships and becoming a valued part of the community." This statement highlights the importance of customer reception and community integration, which are vital for sustained growth in the competitive food service industry. The success of their previous locations in Georgia likely provided the confidence and impetus for this further investment, demonstrating a proven model for attracting and retaining a loyal customer base in the region. The franchisee model allows for rapid expansion while maintaining localized management and customer service, a key factor in the brand’s overall growth strategy.

Beyond the Menu: A Commitment to Wellness and Quality

At its core, Beyond Juicery + Eatery distinguishes itself through an unwavering commitment to fresh, functional, and flavorful dining. Founded in 2005 in Birmingham, Michigan, by Mijo Alanis and Pam Vivio, the brand was conceived as a direct response to a burgeoning consumer demand for healthier food options that did not compromise on taste or convenience. This foundational philosophy continues to guide its menu development and operational practices. The menu is meticulously crafted to offer a diverse array of choices, including award-winning smoothies, made-to-order juices, hearty wraps, vibrant salads, and nutritious bowls. Each item emphasizes the use of high-quality, often locally sourced, and always fresh ingredients, aiming to provide meals that are both delicious and beneficial for well-being.

The focus on "wellness-driven offerings" is not merely a marketing slogan but an intrinsic part of the brand’s identity. In an era where consumers are increasingly conscious about what they eat and how it impacts their health, Beyond Juicery + Eatery positions itself as a reliable source for clean eating. This commitment extends beyond individual ingredients to the overall nutritional profile of its offerings, catering to a wide range of dietary preferences and health goals. For instance, the menu likely includes options that are plant-based, gluten-friendly, or tailored for specific nutritional needs, aligning with broader public health trends advocating for increased fruit and vegetable consumption and reduced processed food intake. The brand’s operational hours in Brookhaven—Monday through Saturday from 7 a.m. to 8 p.m. and Sunday from 9 a.m. to 8 p.m.—reflect an understanding of daily routines, providing access to healthy options from early morning to evening.

Culinary Philosophy and Menu Innovation

Beyond Juicery + Eatery’s culinary philosophy is centered on the belief that healthy food should never be boring or bland. This drives continuous menu innovation, ensuring a fresh and exciting experience for customers. Their "award-winning smoothies" are a testament to this, crafted from a blend of fresh fruits, vegetables, and often superfoods, designed to be both energizing and satisfying. The made-to-order juices offer a potent dose of nutrients, catering to those seeking concentrated health benefits. Beyond beverages, their wraps, salads, and bowls provide substantial meal options. For example, a typical bowl might feature a base of quinoa or brown rice, topped with fresh greens, lean protein (like grilled chicken or plant-based alternatives), an assortment of vibrant vegetables, and a wholesome dressing. Wraps often contain similar fresh ingredients, bundled for convenience and portability. The emphasis is on customization, allowing guests to tailor their meals to their specific preferences and dietary requirements, further enhancing the personalized "guest experience" that the brand champions. This approach taps into the growing consumer desire for transparency and control over their food choices, differentiating Beyond Juicery + Eatery in a crowded market.

Community Engagement and Social Impact: The Rising Stars Academy Partnership

Beyond its commercial endeavors, Beyond Juicery + Eatery demonstrates a strong commitment to corporate social responsibility (CSR) through its impactful partnership with the Rising Stars Academy. This collaboration is a significant aspect of the brand’s identity, reflecting its dedication to creating positive social change within the communities it serves. Rising Stars Academy is an organization focused on providing vocational training and employment opportunities for young adults with disabilities. By partnering with this academy, Beyond Juicery + Eatery actively contributes to fostering an inclusive workforce, offering meaningful employment that empowers individuals and strengthens local economies.

This partnership is more than just a philanthropic gesture; it integrates social good directly into the brand’s operational model. It signifies a deeper understanding of the role businesses can play in addressing societal challenges. In a consumer landscape increasingly valuing ethical business practices, such partnerships enhance brand reputation and resonate deeply with socially conscious customers. It also contributes to a positive work environment, promoting diversity and inclusion among its staff, which can lead to higher employee morale and retention. This initiative aligns with broader trends in the food service industry where brands are moving beyond simply selling products to actively building a sense of community and making a tangible difference.

Navigating the Competitive Fast-Casual Landscape

The fast-casual dining segment, particularly within the health-focused niche, is characterized by intense competition. Beyond Juicery + Eatery operates within a market populated by numerous juice bars, smoothie shops, and healthy eateries. To thrive, the brand must consistently articulate and deliver on its unique selling proposition. Its emphasis on "fresh, functional, and flavorful" combined with a robust menu that extends beyond just juices and smoothies to include substantial meal options like wraps, salads, and bowls, provides a distinct advantage. Many competitors may specialize in one area, but Beyond Juicery + Eatery aims for a comprehensive offering that caters to various meal occasions throughout the day.

Market data suggests that the healthy fast-casual market is projected to continue its robust growth, driven by increasing health awareness, busy lifestyles, and a desire for convenient yet nutritious food. However, success in this environment requires more than just good food; it demands efficient service, a welcoming atmosphere, and strong brand identity. Beyond Juicery + Eatery’s focus on "guest connection" and "feel-good vibes" is critical in differentiating itself. This involves not only providing excellent customer service but also cultivating an environment where customers feel positive about their choices and their overall experience. The strategic placement of new locations in high-traffic, health-conscious areas like Brookhaven also plays a vital role in capturing market share and building a loyal customer base.

The Strength of the Franchise Model and National Recognition

Beyond Juicery + Eatery’s journey from a single location in Michigan to a rapidly expanding multi-state presence is largely attributed to its successful franchising model, which commenced in 2018. This strategy has enabled the brand to scale efficiently, leveraging the entrepreneurial spirit and local market expertise of partners like Ricky Burch and Ross Hare. With "over 50 locations" currently operating and "additional restaurants in development across Michigan, Ohio, Florida, and Georgia," the franchise model is proving to be a powerful engine for growth.

The brand’s consistent performance and innovative approach have not gone unnoticed by industry experts. Beyond Juicery + Eatery has garnered significant accolades, underscoring its strong market position and operational excellence. These include recognition by Franchise Times’ annual Top 500 list, which ranks the largest franchise systems in the United States by global systemwide sales. Inclusion on this list signifies substantial growth and financial health within the franchising sector. Furthermore, its appearance on QSR Magazine’s 40/40 List, which identifies the top 40 emerging fast-casual brands to watch, highlights its innovative concepts and potential for future dominance. Entrepreneur’s Top New & Emerging Franchises award further validates its appeal and viability as a franchise opportunity. Lastly, its ranking on the Inc. 5000 list, which celebrates the fastest-growing private companies in America, confirms its exceptional growth trajectory and business acumen, positioning it among the top-performing QSR concepts in the nation. These awards collectively serve as powerful endorsements, attracting both new customers and prospective franchisees, and cementing Beyond Juicery + Eatery’s reputation as a leader in the healthy fast-casual space.

Leadership Vision and Brand Evolution

The enduring vision of co-founders Mijo Alanis and Pam Vivio has been central to Beyond Juicery + Eatery’s success and evolution. Their initial goal in 2005 to meet a growing demand for healthier food options has blossomed into a comprehensive brand that champions wellness, quality, and community. Their leadership has guided the company through various stages of growth, from perfecting the menu and refining the guest experience to developing a robust franchise system. This sustained focus on foundational principles—fresh ingredients, customer satisfaction, and a positive brand ethos—has allowed Beyond Juicery + Eatery to maintain its core identity even as it expands into new markets and adapts to evolving consumer preferences. The co-founders’ commitment to innovation, as evidenced by continuous menu development and strategic partnerships, ensures the brand remains relevant and appealing in a dynamic industry. Their ability to translate a simple idea into a nationally recognized and awarded franchise system speaks volumes about their entrepreneurial spirit and strategic foresight.

Future Outlook for Beyond Juicery + Eatery

The grand opening in Brookhaven represents more than just a new store; it is a clear indicator of Beyond Juicery + Eatery’s robust expansion strategy and its confidence in the southeastern market. With plans for additional growth within Atlanta this year, the brand is poised to significantly increase its footprint in Georgia, a state that offers considerable potential due to its economic vitality and increasing embrace of healthier lifestyles. The success of this location, bolstered by the experienced leadership of franchise partners Ricky Burch and Ross Hare and the solid foundation of the brand’s operational model, will undoubtedly inform future expansion decisions across the broader Southeast. As Beyond Juicery + Eatery continues to expand its reach, its commitment to fresh, functional, and flavorful offerings, coupled with its dedication to community engagement and social responsibility through partnerships like Rising Stars Academy, positions it for sustained success in the competitive fast-casual segment. The brand’s trajectory suggests a future where healthy, convenient dining options become even more accessible, with Beyond Juicery + Eatery at the forefront of this culinary evolution.

About Beyond Juicery + Eatery

Founded in 2005 in Birmingham, Michigan, Beyond Juicery + Eatery is a fast-casual concept committed to fresh, functional, and flavorful dining. Established by Mijo Alanis and Pam Vivio, the brand emerged in response to a growing demand for healthier food options, offering smoothies, juices, wraps, and salads made to order. With a strong emphasis on guest experience, menu innovation, and wellness-driven offerings, Beyond Juicery + Eatery began franchising in 2018 and now operates over 50 locations, with additional restaurants in development across Michigan, Ohio, Florida, and Georgia. The brand has been recognized by Franchise Times’ annual Top 500 list, QSR Magazine’s 40/40 List, Entrepreneur’s Top New & Emerging Franchises, and Inc. 5000 ranking among the top-performing QSR concepts. For more information, visit BeyondJuiceryEatery.com, or follow the brand on Instagram, Facebook, or TikTok. To explore franchising opportunities, visit franchise.BeyondJuiceryEatery.com.

Contact:
Tiffany Martinez
Champion
817-919-6261
[email protected]