Beyond the Classics Expert Insights into the Emerging Regions and Rediscovered Styles Shaping the Future of Spanish Wine

The landscape of Spanish viticulture is undergoing a profound transformation, moving beyond the long-standing dominance of Rioja and Ribera del Duero to embrace a diverse array of indigenous varieties, historic techniques, and overlooked geographical sub-regions. During the Taste Spain event held in London this February, industry leaders and viticultural experts gathered to discuss the shifting paradigms of the Spanish wine market, highlighting a growing appetite for "below-the-radar" gems that offer both historical depth and modern freshness. The discussion, which featured Ferran Centelles, the former head sommelier of the world-renowned El Bulli, and Maria Naranjo, the Director of Food and Wine at ICEX (Spain’s national trade and investment organization), provided a roadmap for the next decade of Spanish wine production and global investment.
The consensus among these experts suggests that while the international market has traditionally associated Spain with bold, oak-aged reds, the future lies in "high-voltage" whites, delicate Atlantic-influenced reds, and the revival of ancient categories such as clarete. This evolution is driven by a combination of climate change adaptation, a desire to preserve old-growth vines, and a sophisticated shift in consumer preference toward wines that express specific terroir rather than standardized winemaking techniques.
The Northwestern Renaissance: Galicia and the Ribeiro Revival
Maria Naranjo opened the discussion by pointing toward the cooling influence of the Atlantic in northwestern Spain. While Rías Baixas has successfully established Albariño as a household name globally, Naranjo emphasized that the historic region of Ribeiro is currently undergoing a significant quality revolution. Ribeiro, one of Spain’s oldest Denominations of Origin (DO), was once the most famous wine region in the country during the Middle Ages, but it fell into relative obscurity in the 20th century.

Today, Ribeiro is reclaiming its status by focusing on "refreshing whites" that leverage a complex blend of indigenous grapes. While Albariño remains present, it is the Godello, Loureira, and Treixadura varieties that are providing the region with a unique competitive edge. These grapes offer a different structural profile—often more textured and aromatic than pure Albariño—providing a "high-voltage" acidity that appeals to the modern palate. The revival of these varieties is not merely a trend but a strategic move to differentiate Galicia’s offerings in a crowded global white wine market.
The Evolution of the Central Plateau: From Bulk to Boutique in La Manchuela
Moving toward the heart of the Iberian Peninsula, Naranjo highlighted the dramatic shifts occurring in the Castilla-La Mancha region. Traditionally known for high-volume production, the area is now home to smaller, quality-focused denominations like La Manchuela. Established as an independent status in 2000, La Manchuela sits at a higher altitude than the broader La Mancha plain, situated between the Júcar and Cabriel rivers.
The star of this region is the Bobal grape, a variety once relegated to bulk blending but now recognized for its ability to produce deeply colored, age-worthy reds with vibrant acidity. The high-altitude vineyards of La Manchuela provide a diurnal temperature range that allows Bobal to ripen slowly, preserving its freshness. Naranjo described the region as "very special," noting that its ability to produce "very different wines" provides a necessary alternative to the globalized styles of Cabernet Sauvignon or Merlot. This shift represents a broader movement across Spain where younger DOs are leveraging their unique geography to challenge the established hierarchy.
Centelles and the Rise of High-Voltage White Varieties
Ferran Centelles, whose work with the El Bulli Foundation keeps him at the forefront of gastronomic trends, broadened the conversation to include Catalonia and the rediscovered potential of the Xarel·lo grape. Historically used primarily as a backbone for Cava production, Xarel·lo is now being vinified as a still wine with extraordinary results. Centelles praised the variety for its "high voltage" and a characteristic bitterness that adds complexity and length to the palate. The grape’s high levels of resveratrol, an antioxidant, also contribute to its remarkable aging potential, a trait that is increasingly sought after by collectors and sommeliers alike.

Furthermore, Centelles challenged the common perception of the Airén grape. As the most widely planted white grape variety in Spain—and for a long time, the world—Airén has often been dismissed as a neutral base for brandy. However, Centelles pointed out that "very old Airén vines" in La Mancha are now being utilized to create delicate, artisanal wines. By reducing yields and applying modern vinification techniques to these ancient, deep-rooted vines, winemakers are proving that even the most ubiquitous varieties can produce wines of elegance and terroir-driven character.
The Unfortified Revolution in Jerez: Vinos de Pasto
One of the most significant shifts in Spanish viticulture discussed at the event was the movement within the Sherry triangle (Jerez de la Frontera, Sanlúcar de Barrameda, and El Puerto de Santa María). While fortified Sherry remains a cornerstone of Spanish wine heritage, a new generation of producers is focusing on unfortified wines known as Vinos de Pasto or Vinos de Albariza.
These wines are made from the Palomino Fino grape but are not fortified with grape spirit. Instead, they rely on the unique chalky albariza soils to provide mineral intensity and structure. Centelles noted that these wines are "very promising" and are already finding their way onto the lists of the world’s top restaurants. By removing the fortification process, these wines allow the specific characteristics of the vineyard site to shine through, aligning Jerez with the global trend toward "terroir-centric" winemaking. This movement is seen as a crucial step in revitalizing the image of Jerez for a younger demographic of wine enthusiasts who may find traditional Sherry styles too intense or confusing.
A New Profile for Spanish Reds: Delicacy over Power
The narrative of Spanish red wine is also changing. Centelles highlighted a move away from the "big, oaky" style that dominated the 1990s and early 2000s. In its place is a preference for more "delicate profiles," exemplified by the Garnacha of northeastern Navarra and the Mencía of Bierzo and Ribeira Sacra.

In Navarra, Garnacha is being treated with a lighter touch, resulting in wines that are pale in color but high in aromatic intensity—reminiscent of fine Pinot Noir. Similarly, the Mencía grape, grown on the steep, terraced slopes of Ribeira Sacra and the slate soils of Bierzo, is producing wines with floral notes and vibrant acidity. Centelles suggested that these regions are leading the charge in redefining what Spanish red wine can be, focusing on elegance, drinkability, and a sense of place rather than sheer alcoholic strength or barrel influence.
Investment Potential and the Rise of Priorat
When the discussion turned to the economics of fine wine, the experts analyzed the potential for new regions to join the "elite" investment tier currently occupied by Rioja and Ribera del Duero. Centelles identified Priorat as the most likely candidate to solidify its position in the prestige market.
Located in Catalonia, Priorat has already built a formidable reputation over the last three decades. Centelles noted that the region is "well-structured in terms of villages and crus," referring to the Vins de Vila and Clasificación de Terruño systems that have been implemented to categorize the quality of specific vineyard sites. With "great names behind the labels" and a limited production of high-intensity wines from old-vine Garnacha and Cariñena, Priorat is increasingly seen as a safe bet for collectors. The region’s unique llicorella (slate) soil provides a distinctive mineral profile that is difficult to replicate, ensuring its status as a unique and high-value asset in the global wine trade.
The Rediscovery of Clarete: A Historic Style for the Modern Table
Perhaps the most culturally significant part of the discussion was the focus on clarete. Centelles was quick to distinguish clarete from modern rosé (rosado). While rosé is typically made by limiting the skin contact of red grapes, clarete is a historic style dating back to at least the 16th century, involving the co-fermentation of red and white grapes together.

"The word rosé didn’t exist in Spain until the 20th century," Centelles explained, "but clarete appears in our dictionary from the 1500s." This traditional style is seeing a massive resurgence in high-end gastronomy. The region of Cigales, located near Valladolid, is at the heart of this revival. By co-fermenting red varieties like Tempranillo and Garnacha with white varieties like Verdejo and Albillo, producers in Cigales are creating structured, deeply colored, and incredibly food-friendly wines. Centelles described these as the "future of Spanish Rosado," offering a savory complexity that standard rosés often lack.
Broader Implications and the Future of Spanish Viticulture
The insights shared at Taste Spain reflect a broader strategic shift within the Spanish wine industry. As the world’s largest vineyard area by acreage, Spain has historically struggled with a reputation for low-cost, high-volume production. However, the data presented by ICEX and the observations of experts like Centelles suggest that the country is successfully pivoting toward a value-driven model.
This transition is supported by several factors:
- Climate Change Resilience: Regions like Ribeiro and high-altitude areas of La Mancha are becoming more attractive as winemakers seek cooler climates to maintain acidity in their wines.
- Heritage Preservation: The focus on "old vines" (Airén, Bobal, Garnacha) is helping to save historic vineyards from being uprooted in favor of more "international" varieties.
- Gastronomic Integration: The rise of Spanish "New Cuisine" has created a demand for wines that are versatile, fresh, and capable of pairing with complex, modern dishes.
The optimism expressed by Centelles and Naranjo at the London event underscores a "beautiful future" for Spanish wine. By embracing its past—through styles like clarete and Vinos de Pasto—and refining its future through precise, regional winemaking, Spain is positioning itself as one of the most dynamic and diverse wine-producing nations in the world. For investors, sommeliers, and consumers, the message is clear: the most exciting developments in Spanish wine are no longer found in the traditional strongholds alone, but in the historic valleys and high-altitude plateaus that are finally receiving the acclaim they deserve.







